Zyn (nicotine pouches)

History and Availability

  • Zyn pouches introduced in the US in 2014
  • Swedish Match expanded US plant in Owensboro, Kentucky from 2017 to 2019
  • $115 million investment in new plant, opened in May 2019
  • Available in about 100,000 stores in the US by the end of 2020
  • Distributed in other countries like Sweden, Switzerland, and the UK


  • Sold in round cans with 15 to 20 nicotine pouches
  • Different levels of nicotine strength available (e.g., 3 or 6 milligrams per pouch in the US)
  • Different flavored and unflavored varieties
  • Pouches made of plant fibers
  • Designed to be placed between the upper lip and gum or between the gum and cheek for around 30 minutes

Criticism and Controversies

  • Consumption of nicotine pouches results in similar nicotine levels in the blood as cigarettes
  • Allegations that pouches could be gateway products for youth
  • Criticized in the UK for marketing Zyn as a supplement to smoking in banned areas
  • Nicotine pouches are addictive, long-term health effects unknown
  • Side effects reported include gum irritation, hiccups, and nausea


  • Philip Morris acquires Swedish Match in November 2022
  • Zyn identified as a strategic brand for Philip Morris
  • Study shows Zyn sales increased from 20 million to 140 million pouches per month
  • Swedish Match criticized for Zyn marketing on social media
  • Nicotine pouches have been subject to health risk assessments

Zyn (nicotine pouches) Data Sources

Reference URL
Glossary https://www.alternix.com/blogs/glossary-of-terms/zyn-nicotine-pouches
Wikipedia http://en.wikipedia.org/wiki/Zyn_(nicotine_pouches)
Wikidata https://www.wikidata.org/wiki/Q106317609
Knowledge Graph https://www.google.com/search?kgmid=/g/11vf5f3164