Personalization

History and Importance of Personalization

• Personalization has ancient roots in rhetoric and has been used to tailor messages to the needs of the audience.
• It diminished temporarily during the rise of mass communication but has made a comeback in recent times.
• Personalization in advertising improves customer satisfaction, digital sales conversion, marketing results, branding, and website metrics.
• Personalization in digital media and the internet impacts various sectors of society, including work, leisure, and citizenship.
• Personalization in marketing uses targeted demographics or interests to tailor messages and promotional merchandise.

Personalization in Digital Media and Internet

• Open data on the internet allows for increased personalization through APIs and web services.
• Social graph data can be accessed to personalize web pages or information appliances.
• Open data standards like APML, DataPortability, OpenID, and OpenSocial facilitate personalization on the internet.

Personalization on Websites

• Web pages can be personalized based on characteristics, actions, intent, or any other identifiable parameter of an individual.
• Personalization provides tailored user experiences and aims to achieve specific objectives, such as increasing sales conversion.
• Behavioral, contextual, technical, historic data, and collaboratively filtered personalization are categories of web personalization.
• Implicit, explicit, and hybrid approaches are used for web personalization.

Personalization in Mobile Phones

• Mobile phones offer increased user personalization through interactive wallpapers, MP3 truetones, and three-dimensional characters.
• VGA picture quality allows easy background customization without sacrificing quality.

Personalization in 3D Printing

• 3D printing allows for the creation of unique and personalized items on a global scale.
• Personalized apparel and accessories, like jewelry, are increasing in popularity.
• 3D printing combined with complex software enables easy customization by end-users.
• Online 3D printing services have made personalization more accessible.

Personalization Data Sources