Killa

Which KILLA strength should I choose?

There's one strength. 13.2mg per pouch, across all 27 tubs, which puts KILLA in the Strong band (13 to 19mg) on our strength filter.

Two brands can print very different numbers and give you the same nicotine. mg/g is a concentration, mg per pouch is what you actually get. When you compare tubs, always check which one you're reading.

Coming from a 6mg ZYN or Nordic Spirit tub, 13.2mg is roughly double. Expect a firmer tingle in the first few minutes. Coming down from a 30mg Pablo, KILLA will feel noticeably softer.

What KILLA pouches feel like to use

KILLA makes a slim, moist pouch. Moist pouches wet through quickly, so flavour arrives within seconds and the nicotine follows inside the first minute or two. A dry pouch takes longer to get going and holds its shape better.

In our testing, most KILLA flavours held up well for a full 30 minutes. Grape Ice, Cold Mint, Blue Mint and Blueberry stayed consistent right through. Bubblegum and Apple started to soften around the 20 minute mark, and Pineapple Ice peaked at about 10 minutes before mellowing out.

Under the lip the standard pouch feels slightly fuller than the Exclusive one. Neither is bulky, and both are comfortable enough to forget about after a few minutes. Each tub holds 20 pouches with a waste compartment in the lid.

The most popular KILLA flavours

Grape Ice is our top selling KILLA tub and has been for a while. The candy grape reads clearly through the ice, which a lot of fruit pouches struggle with, and the flavour holds for the full 30 minutes rather than fading at 15.

Cold Mint sells almost as well and is the one regulars keep on repeat, because it works all day without getting tiring. Blue Mint picks up the customers who found Cold Mint too gentle.

White Coffee is the outlier. It shouldn't work as well as it does, and it brings in customers who don't otherwise buy KILLA at all. Bubblegum does the same job on the sweet side.

KILLA's coffee and drinks tubs

Most pouch brands stop at mint and fruit. KILLA runs six tubs built on drinks: two coffees, two colas, a lemonade and an energy drink. That's the widest drinks list of any brand we carry.

They're worth a go if you've worn out mint. White Coffee is the one we'd start with, and it works better in the morning than any mint does. Cappuccino is the sweeter, lighter version of the same idea.

Cola and Cherry Cola both come and go on stock, so grab them when they're in. Energy is the sweetest of the six by some distance.

Is KILLA the right brand for you?

KILLA works for you if you already use nicotine pouches, mild and medium tubs have stopped doing much, and you want a wide flavour list at one predictable strength.

It also suits people moving across from a prefilled pod kit who want something they can use indoors without vapour. 13.2mg is a solid step up from most starter pouches, so give yourself a tub to settle into it.

Choose something lighter if you're new to pouches. A 4 to 6mg tub from ZYN, Nordic Spirit or VELO is the better first buy, and you can work up from there.

Want more than 13.2mg? Pablo comes from the same producer and goes up to around 30mg per pouch.

KILLA snus or KILLA nicotine pouches?

Plenty of people search for "KILLA snus". Every KILLA tub sold here is a tobacco-free nicotine pouch. Real snus contains tobacco leaf and can't legally be sold in the UK, so the name has carried over because the format is the same.

What's inside a KILLA pouch is plant fibre, purified nicotine, food-grade flavourings and sweeteners. It goes under your top lip, works without spitting or chewing, and leaves no smell behind.