Elf Bar

Legal status and FDA actions

• FDA imposed legislation in early 2020 to restrict flavors of reusable vapes
• Elf Bar hit shelves in the US in November 2021, sold in flavors like cotton candy
• Elf Bar has not received FDA authorization and is not legally permitted to be sold in the United States
• US Customs seized shipments of Elf Bar in May 2023
• FDA sent warning letters to 189 retailers selling fruit and candy-flavored disposable vapes, including Elf Bar, in June 2023
• Elf Bar found an easy way around US vape import ban through a name change
• FDA warned stores to stop selling Elf Bar
• Thousands of unauthorized vapes are pouring into the US despite FDA crackdown on fruity flavors

Appearance and flavors

• Elf Bars have a colorful and toy-like appearance
• Fruity flavors like pina colada, strawberry mango, and lemon mint
• Popular among middle school and high school students who vape
• Appearance is attractive to teens and children
• Best-selling disposable e-cig in the US and third-best selling e-cigarette overall
• Elf Bar dropped sweet flavors over appeal to kids

Corporate operations

• Elf Bar sponsored a team from Hong Kong at the 2022 GT World Challenge Asia
• Imiracle (HK) Ltd. mentioned by Advertising Standards Authority

Impact on the US market

• Elf Bar is not legally permitted to be sold in the United States
• US Customs seized shipments of Elf Bar in May 2023
• FDA sent warning letters to 189 retailers selling fruit and candy-flavored disposable vapes, including Elf Bar, in June 2023

References and media coverage

• Imiracle (HK) Ltd. mentioned by Advertising Standards Authority
• Elf Bar found an easy way around US vape import ban through a name change
• FDA warned stores to stop selling Elf Bar
• Thousands of unauthorized vapes are pouring into the US despite FDA crackdown on fruity flavors

Elf Bar Mentions

https://alternix.com/blogs/news/bestselling-nicotine-pouches
https://alternix.com/blogs/news/the-best-nicotine-pouch-brands

Elf Bar Data Sources