David Phillips

David Phillips is Lead Content Writer at Alternix, bringing over a decade of vaping industry experience and a background in journalism to his work.

With a diploma in journalism and extensive experience researching nicotine products, David combines industry knowledge with a practical, evidence-led approach to content. His background as a former smoker also gives him a personal perspective on the different products people use as alternatives to cigarettes.

At Alternix, David writes about nicotine pouches, product formats, strengths and the wider nicotine alternatives market. His work focuses on explaining the details that matter, from understanding nicotine content to comparing products and making sense of industry developments.

David believes useful content should be accurate, straightforward and supported by reliable information, giving readers the knowledge to make their own informed decisions.