Elf Bar

Legal status and FDA actions

  • FDA imposed legislation in early 2020 to restrict flavors of reusable vapes
  • Elf Bar hit shelves in the US in November 2021, sold in flavors like cotton candy
  • Elf Bar has not received FDA authorization and is not legally permitted to be sold in the United States
  • US Customs seized shipments of Elf Bar in May 2023
  • FDA sent warning letters to 189 retailers selling fruit and candy-flavored disposable vapes, including Elf Bar, in June 2023
  • Elf Bar found an easy way around US vape import ban through a name change
  • FDA warned stores to stop selling Elf Bar
  • Thousands of unauthorized vapes are pouring into the US despite FDA crackdown on fruity flavors

Appearance and flavors

  • Elf Bars have a colorful and toy-like appearance
  • Fruity flavors like pina colada, strawberry mango, and lemon mint
  • Popular among middle school and high school students who vape
  • Appearance is attractive to teens and children
  • Best-selling disposable e-cig in the US and third-best selling e-cigarette overall
  • Elf Bar dropped sweet flavors over appeal to kids

Corporate operations

  • Elf Bar sponsored a team from Hong Kong at the 2022 GT World Challenge Asia
  • Imiracle (HK) Ltd. mentioned by Advertising Standards Authority

Impact on the US market

  • Elf Bar is not legally permitted to be sold in the United States
  • US Customs seized shipments of Elf Bar in May 2023
  • FDA sent warning letters to 189 retailers selling fruit and candy-flavored disposable vapes, including Elf Bar, in June 2023

References and media coverage

  • Imiracle (HK) Ltd. mentioned by Advertising Standards Authority
  • Elf Bar found an easy way around US vape import ban through a name change
  • FDA warned stores to stop selling Elf Bar
  • Thousands of unauthorized vapes are pouring into the US despite FDA crackdown on fruity flavors

Elf Bar Mentions

https://alternix.com/blogs/news/bestselling-nicotine-pouches
https://alternix.com/blogs/news/the-best-nicotine-pouch-brands

Elf Bar Data Sources

Reference URL
Glossary https://www.alternix.com/blogs/glossary-of-terms/elf-bar
Wikipedia http://en.wikipedia.org/wiki/Elf_Bar
Wikidata https://www.wikidata.org/wiki/Q123452106
Knowledge Graph https://www.google.com/search?kgmid=/g/11lch75mdh
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