Consumer

Consumer Rights

• Right to safety: Protection against hazardous goods
• Right to be informed: Protection against fraudulent information
• Right to choose: Access to a variety of products at competitive prices
• Right to seek redressal: Ability to seek compensation for damages
• Right to represent: Ability to be represented in consumer courts

Economics and Marketing

• Consumers buy goods or services for consumption, not for resale
• Consumers play a vital role in the economic system
• Producers are motivated to produce by consumer demand
• Personalized marketing and mass customization target consumers
• Consumers are shifting towards becoming prosumers

Law and Politics

• Consumer protection laws focus on living persons, not corporations
• Consumer protection aims to address market failures and inequalities
• Consumer interests have political significance as potential voters
• Consumer activism works to improve products and services
• Consumer education is incorporated into some school curricula

Role in Society

• Consumers are the epicenter of American consumer culture
• Consumers complete the production process through consumption
• Consumers play a pivotal part in economics
• Consumption is essential for individuals and their dependents
• Consumer goods have been analyzed in different economic systems

Consumer Education and Publications

• Non-profit publications assist in consumer education and decision making
• Consumer education is included in some school curricula
• Consumer protection acts differentiate between personal and commercial use
• Various publications provide assistance in consumer education
• Consumer education improves effective consumer performance

Consumer Mentions

Consumer Data Sources