What food and drink are British expats craving the most?
When you’re giving up smoking, cravings are one of the biggest hurdles you have to overcome. But it’s not just smokers who experience cravings, with Brits living abroad craving all sorts of home comforts.
To find out what British expats are craving the most, our researchers recorded Google searches for British staples across 25 different countries.
What are British expats craving the most?
Scones were found to be the most popular craving, with over 1.7 million monthly searches for the much-loved British staple.
Whilst Brits may be divided on the correct pronunciation of ‘scone’ and whether the jam or cream should be added first, Brits abroad can all agree on missing the taste of the traditional baked good.
It should, therefore, come as no surprise that clotted cream, a popular accompaniment to scones, ranked in 47th place.
Ranking in second was Worcestershire sauce with over 280,000 monthly searches, with Yorkshire puddings ranking in third with over 240,000 monthly searches.
| British expats’ most searched-for cravings by country | ||
|---|---|---|
| Ranking | Craving | Total Monthly Searches |
| 1 | Scone | 1,798,450 |
| 2 | Worcestershire sauce | 282,680 |
| 3 | Yorkshire puddings | 243,860 |
| 4 | Marmite | 158,150 |
| 5 | Crumpets | 155,390 |
| 6 | Chocolate digestive | 152,310 |
| 7 | Fish fingers | 131,080 |
| 8 | Bakewell tart | 113,240 |
| 9 | Marmalade | 107,690 |
| 10 | Scotch egg | 103,820 |
| 11 | Bovril | 96,600 |
| 12 | Creme Egg | 86,670 |
| 13 | Pimm's | 77,700 |
| 14 | English breakfast | 72,480 |
| 15 | Sausage roll | 69,810 |
| 16 | Jaffa Cakes | 68,480 |
| 17 | Irn Bru | 54,970 |
| 18 | Hobnobs | 52,080 |
| 19 | Branston Pickle | 40,620 |
| 20 | HP Sauce | 36,340 |
| 21 | Terry's Chocolate Orange | 34,980 |
| 22 | Mushy peas | 29,820 |
| 23 | Yorkshire Tea | 23,970 |
| 24 | Monster Munch | 23,700 |
| 25 | Malt Vinegar | 22,610 |
| 26 | Bisto | 18,530 |
| 27 | Dairy Milk | 18,140 |
| 28 | Percy Pigs | 16,810 |
| 29 | Fox's Biscuits | 15,960 |
| 30 | Mince pies | 15,260 |
| 31 | Cadbury's | 15,110 |
| 32 | Tetley Tea | 14,770 |
| 33 | Mcvities | 14,450 |
| 34 | Walkers Crisps | 13,130 |
| 35 | PG Tips | 12,210 |
| 36 | Custard cream | 9,980 |
| 37 | Black pudding | 9,390 |
| 38 | Mr Kipling | 8,350 |
| 39 | Twiglets | 8,350 |
| 40 | Pot Noodle | 7,890 |
| 41 | Baked beans | 6,820 |
| 42 | Pork scratchings | 4,980 |
| 43 | Angel Delight | 4,920 |
| 44 | Bacon Fries | 3,820 |
| 45 | Liquorice Allsorts | 3,560 |
| 46 | Rich tea biscuits | 3,070 |
| 47 | Clotted cream | 3,060 |
| 48 | Scampi Fries | 1,980 |
| 49 | Fruit pastilles | 1,070 |
| 50 | Tunnocks Teacakes | 410 |
What are British expats craving the most in different countries?
Scones took the fancy of expats living in a range of countries, from European through to
Australia and the USA. Brits in countries such as Cyprus and Malaysia also had a sweet-tooth,
with chocolate digestives at the top of their cravings list.
Those based in Vietnam craved fish fingers the most, with Worcestershire Sauce ranking on top
in the Philippines, and English Breakfast in Indonesia.
Those residing in the United Arab Emirates were the most conflicted, with Scones, English
Breakfast and Worcestershire Sauce all ranking in joint first position.
| Country | Most Searched Craving | Monthly Searches |
|---|---|---|
| Australia | Scone | 110,000 |
| Bahrain | Chocolate digestive | 390 |
| Canada | Scone | 165,000 |
| Costa Rica | Chocolate digestive | 880 |
| Cyprus | Chocolate digestive | 720 |
| France | Scone | 33,100 |
| Germany | Scone | 33,100 |
| Indonesia | English Breakfast | 33,100 |
| Italy | Scone | 12,100 |
| Malaysia | Chocolate digestive | 22,200 |
| Mexico | Scone | 246,000 |
| Netherlands | Scone | 18,100 |
| New Zealand | Scone | 22,200 |
| Panama | Chocolate digestive | 880 |
| Philippines | Worcestershire sauce | 18,100 |
| Portugal | Scone | 8,100 |
| Singapore | Scone | 4,400 |
| Spain | Scone | 9,900 |
| Sweden | Scone | 90,500 |
| Switzerland | Scone | 6,600 |
| Taiwan | Scone | 2,900 |
| Thailand | Scone | 3,600 |
| United Arab Emirates | Scone / Worcestershire sauce / English Breakfast | 2,900 |
| United States of America | Scone | 1,000,000 |
| Vietnam | Fish fingers | 2,400 |
What can I do to stop cigarette cravings?
To help resist the craving of cigarettes, a smoke-free nicotine alternative, such as a nicotine pouch or nicotine pearls, could be the solution for you. They come in a wide range of flavours and are perfect for use where discretion is absolutely necessary, and where vaping is not permitted.
Whatever you’re craving, from melon through to chilli, check out our range of nicotine pouch flavours here.
Disclaimer: The content presented on www.alternix.com is for informational purposes only and is centered around nicotine pouches and heated tobacco products—alternatives to traditional smoking methods. The information provided on this website, including blog posts and social media interactions, is not intended as medical advice, nor should it substitute for professional medical guidance or treatment.
